Monday, June 25, 2012

Tips To Expand Your Search Engine Optimization Knowledge

To expand your customer base and bring more traffic to your site, use a product feed to boost your presence online. Such feeds provide detailed information about your offerings, such as pictures, descriptions and prices. Submit them to major search engines and shopping comparison sites. It is also possible for customers to use a feed reader to establish a subscription to your feed.

You need to gear your website to go along with your keywords and your products. If you keep your articles in line with your content, you will need to keep adding keywords. Use them in links, image titles and anywhere else text is needed so that you can show up more in search results.

Earn more search hits by using longer or plural versions of keywords. Keyword stemming is applied by a few search engines. By choosing the keyword "accountant", alternate forms of the word, such as "accounting" or "accountants", may not automatically be included in the search engine results. If you are using a search engine that uses keyword stemming, use the longest form of the word possible.

Use a title tag that describes the page well so that search engines will comprehend your content. Use 60 characters of fewer because search engines typically will not display any more content than that. Additionally, they give words appearing after the 60 character limit less weight.

One of the most important elements of the optimized site is appropriate keyword density. No more than twenty percent of your content should consist in keywords.

It's important to make your domain name memorable and relevant. This is very useful for the people who discover you through YouTube because it is easy to remember.

Always make sure that your site is well-coded. If your site has a lot of messy JavaScript codes holding it together, search bots won't be able to classify it and your ranking will suffer heavily. Flash files can't be viewed at all, so make sure to give them descriptive tags.


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